Kellogg’s ask for an All-Bran campaign targeting people who are more concerned about their health. They decided to create a media action in various gyms WC. Stickers showing a “locked door” were placed on WC doors. When a door was closed, people had the sensation of being locked inside. All-Bran’s message to consumers appeared on another sticker next to the door: “Don’t feel trapped in the toilet.”
Agency: Leo Burnett, Portugal.