Purell “Wash your hands”

Wash your hands is a campaign to improve hand hygiëne sponsered by Purell, a hand sanitizer from Pfizer. We underscore where, and how, hand wassing isn’t enough. In a docter’s room you always find really old magazines. We placed stickers on their covers. You read the issue date through a hole in the sticker, giving the headline a bite, and reinforcing hand hygiëne. Then washyourhands.tv trumpets Purell as a quick, convenient germ killer. The stickers have tags like: “Thumbed Through By Sick People Since October 2005,”Gently Sneezed on Since October 2002,” and “Exposing Patients to More Than Germs Since November 1998.”

Agency: JWT, Canada.