Tuesday, August 15, 2006

Knowledge of the world.

Creation of a unique experience and press motif for press, public and booksellers on the occasion of the 200th anniversary of Brockhaus and the launch of the 21st edition at the book fair in Frankfurt October 2005. The installation of 30 replicas of the Brockhaus Encyclopedia placed in a formation reminiscent of Stonehenge was a tribute to the timeless validity of the knowledge of the world in the encyclopedias of Brockhaus. Knowing that there was only one chance to see the performance of the opera, the interest in and attendance of the event by press and audience was extremely high - and they just loved it!

Agency: BBDO Campaign, Germany.