They created big red circles, of different sizes, imitating the trace of an actual pen. Exactly as if it were a circle drawn arround a classified ad. This circle was placed in front of different objects in public areas with large circulation of people in the city of Sao Paulo. With the following phrase: Youn can find it in the JT Classified Section. This kind of intervention in the streets was developed for the very first time, creating a new type of media. Hundreds of people saw the pieces in the streets of Sao Paulo, generating great impact and comments troughout the city. A simple low-cost idea wich exceeded the client's expectations.
Agency: Leo Burnett, Brazil.