Reinforce the visual identity of the Neuchatel International Fantastic Film Festival (NIFFF) by creating a unique and distinctive "uniform" to be worn by festival staff during the event. White T-shirts with a "blood-stained" collar design to give the impression that the wearer has had his or throat cut. This action not only delighted the general public, but also let them know exactly who to ask for information or assistance. Many visitors even asked where they could get one ot the T-shirts for their own personal use. Unfortunately for them, the T-shirts were not available for sale, having been produced as a limited series for NIFFF staff only.
Agency: Saatchi&Saatchi Simko, Switzerland.