Daily news about direct marketing & engaging advertising
Wednesday, September 05, 2007
Volvo XC 70 "Maps"
Volvo has launched a new campaign site for the XC70. It’s the first campaign under the new brand theme ‘Life is better lived together’. To stress that people can take the four wheel drive everywhere, 70 XC70’s were placed on the most rugged, the most beautiful and the most remote areas all over the world. The challenge is to find all locations using Yahoo Maps, which is integrated into the campaign site. The first locations are not that hard to find, but it gets more difficult very quickly. To help people out some clues are provided.