Nicorette "Kick the Habit"

Nicorette wanted to capitalise on the July 1 2007 ban on smoking in NSW and Victorian pubs and clubs. They created a game of finger football called "Kick the Habit" using coasters that could be turned into miniature goal posts. This gave smokers something to do with their hands and distract them from cravings.

Agency: Clemenger BBDO, Australia.