Most global warming campaigns tend to show horrifying impacts rather than to give a clue on how ordinary people can take part in fighting global warming. Trough this campaign they remind people of importance of trees in reducing global warming effect and instead of asking them to join a massive action in saving rain forests, they are simply encouraging them to plant tree. An action that is doable for most of the people and also help to suck up carbon dioxide. Each tree is printed on recycled paper.
Agency: Publicis, Indonesia.