Patrimonio "A story to tell"

The Cultural and History Institute of Bogotá wanted to show the relevance of La Candelaria's Neighboorhood in Colombian history by showing that in those colonial houses and streets there is more than one story to tell; this was developed in an interactive mood away from the traditional standards used to promote national museums. They used La Candelaria's houses and streets as media; they simulated a time travel tunnel where people could take a quick view on real size history events that occurred where posted. By doing this, they generated an exceptional impact on pedestrians while preserving cultural value.

Agency: DraftFCB, Colombia.