They design a POP item which is unique and attention grabbing and will be welcomed by the retailer. Since the product is Fish Food and sold mainly in Pet Shops, it was decided to create a Fish Tank with live gold fish and an actual seashell with the message. Product packs were displayed in close proximity to initiate purchase. Store owners were offered free product in exchange for space in prominent store locations. The message got near 100% readability and consequent product off-take on account of the availability of the product in near proximity to the display. London International Awards 2007 Winner.
Agency: Inca Tanvir Advertising, Dubai.