They need to come up with a work wich would introduce and express their agency in the best way and catch the attention of marketing directors and media. They found their inspiration in the universal detergent ad clichés. Stains represent the wrong marketing and advertising approach that brands are exposed to. R2D2 is introduced as a solution. Their understanding on advertising, combined with the detergent concept, results in an interesting and humorous presentation wich also delivers their message correctly. The box includes a mini t-shirt completing the concept and the agency catalog. Their work has drawn great attention from the media and brands. They received invitations from primarily targeted clients to present their agency.
Agency: R2D2 Advertising, Turkey.