National Geographic "Kids"

Direct mail for National Geographic Kids sent to media buyers/planners. They received the ‘Unit’ the Triops eggs , tiny miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb. Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them.

Agency: Foxp2 Cape Town, South Africa.