HSBC "A growing family needs a growing home"

The number one reason why Indonesian consumers apply for personal loans is to renovate, reconstruct or have additional construction on their homes to accomodate the growing needs of a growing household. A simple flyer that magically grows more and more as it is unfolded was distributed at HSBC branches and malls into an expanded dreamhouse. The expanding house reminded people that with HSBC personal loans, home reconstruction could be easy and hassle-free.

Agency: JWT Jakarta, Indonesia.