Publicize a new boutique in a mall where cars are sold. The task was to make a flyer to invite all the people who visit the mall to the boutique. In Ecuador its very common to see people with many enrollments on their car's windshield. So they made a transparant flyer to put on the windshields, the flyer says: "You have had this car for far too long, come vist our Car Center and you'll see nothing is going to be the same". Many people came, and the day of the opening 3 Hummers and many other cars were sold.
Agency: Qualitat, Ecuador.