Friday, May 02, 2008

Chevrolet "I need a new owner"

This mailing is sent to GM's database of Chevrolet owners, this repurchase mailing asks recipients to insert the CD in their car stereo and listen to their current Chevrolet's "recorded voice" (complete with personallized model of the registered vehicle). The recording then procedes to break up with their customers" "it's not you... it's me..." enticing them to find a new soulmate in a nearby Chevrolet Dealership.

Agency: Rapp Collins Bogotá, Colombia.