Monday, May 26, 2008

TV3 "Prison Break Soap"

Playing off a common way to duplicate keys in prison, they embedded a key imprint and the show's details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.

Agency: Colenso BBDO Auckland, New Zealand.