The House Cafe is one of the coolest chains of restaurants in Istanbul. In terms of interior design, food design and music design... The customers are very hip and health-conscious people. The brief was to design packaging for herbal helath-tea and associate it with a healthy life style. They places cut-out images of people doing outdoor sports attached to the strings of their herbal tea-bags. These tea-bags were served at the House Cafés. But after the promotion, people wanted to by them to take home.
Agency: TBWA\Istanbul, Turkey.