The House Cafe "Tea for health"

The House Cafe is one of the coolest chains of restaurants in Istanbul. In terms of interior design, food design and music design... The customers are very hip and health-conscious people. The brief was to design packaging for herbal helath-tea and associate it with a healthy life style. They places cut-out images of people doing outdoor sports attached to the strings of their herbal tea-bags. These tea-bags were served at the House Cafés. But after the promotion, people wanted to by them to take home.

Agency: TBWA\Istanbul, Turkey.