LoJack "Needle"

To communicate the principal benefit of the system LoJack, the easy recovery of a stolen vehicle. "It is easier to find a needle in a hay-stack". From the above mentioned phrase a direct mail developed where this one took a literal form. With the help of a powerful magnet, to find a needle it is very easy. With LoJack's help one finds a stolen car also.

Agency: Leo Burnett, Colombia.