Coming legislation in Queensland will require all new homes to be termite proof. This presents a huge opportunity for Hyne T2, wich is already one of the most poular anti-termite options in the state. The target audience were builders. Their solution was to demonstrate the effectiveness of Hyde T2 Red. They sent out a coffin made of Hyne T2 Red and filled with dead termites (for builders that Hyne representatives had a good relationship with) or plastic termites (for the rest of the builders).
Agency: Clemenger BBDO Melbourne, Australia.