Friday, July 11, 2008

Pond's White Beaty "UV Protection"

Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.

Agency: Ogilvy & Mather Shanghai, China.