Tuesday, July 01, 2008

Ready Salad.

To create an innovative brand touchpoint to Hortifruti, a brazilian fresh fruits & vegatables retail market chain. A recyclable salad package that adds value to the brand, generates new income, and grabs new consumers. Recently, healthy and organic food have gained rising attention to consumers. However, eating healthy outside home is still a struggle: you find mainly oily, fatty and greasy food. Ready Salad communicates directly it purpose: eating healthy can be an instant and appealing act. It comes with its fork and knife injected in the same mould. These utensils with superior quality are taken smoothly from the main dish. Around 100.000 units were sold in the first three months.

Agency: Industria Nacional & Dialogo Design Rio de Janeiro, Brazil