For Christmas, Merceds-Benz requested a direct mailing promotion for the base of loyal clients who are always changing from one Mercedes to another. The appreciation for the Mercedes brand is passed trough generations and most of their loyal clients are also sons of Mercedes owners too. To insert the Mercedes spirit during this special occasion they created a Christmas Tree carrying the Mercedes logo, wich by the new quideline "should always shine from above". They received dozens of emails from their clients asking how could they by another one for their jalous relatives.
Agency: Ponto de Criacao Sao Paulo, Brazil.