Holiday.

Directdaily goes on a holiday untill 19 August.

Y+Yoga Center "Clock"

A nice clock was created to give to current Y Yoga Plus members.

Agency: Lem Shanghai, China.

Red Cross "Bag"

Volunteers needed.

Agency: Lem Shanghai, China.

Amnesty International "Pen"

Write for freedom.

Agency: Saatchi & Saatchi, Malaysia.

Adgoodness

Monster.com "Stuck in the wrong job?"

Stuck in the wrong job? Monster.com. Sharp Search. Right Jobs.

Agency: JWT, Hong Kong.

Adsoftheworld

Don't Be A Tosser, Bin Your Butts.

Cigarette butt litter is a serious problem in Victorria. And with legislation forcing smokers out of licensed premises and onto the street about to take effect, the problem had the potential to get much worse. A part of Sustainability Victoria's "Don't Be A Tosser, Bin Your Butts" campaign, these temporary ambient pieces were created in the weeks leading up to the smoking ban on July 1, using cigarette butts gathered from the streets witin a 1km radius of Melbourne's CBD.

Agency: Grey Melbourne, Australia.

Drambuie "Return of the Prince"

Their brief was to get young affluent males and to try Drambuie in a new serving suggestion - Drambuie & Soda. The problem was, even though everyone has heard of Drambuie, they don’t know what it is or how you drink it. Bar staff included. Also, the bars they wanted to get people to drink it in don’t really allow promotions. And now for some history. The recipe for Drambuie was handed down by Scottish Prince, Charles Stuart, to a loyal subject after his defeat on the battlefield by the British in 1745 (if he’d won, he’d have been King of Great Britain!). True story. Their idea was to bring Charles Stuart back - a direct descendant of the original Scottish prince, surrounded with the trappings of a very wealthy playboy. His own blog established a globetrotting history. Charles visited bars as a Scottish bloke on holiday. He’d get chatting with barmen, ordering a Drambuie & Soda and showing them how to mix one. A few days later Charles would turn up with his entourage - including a chauffered $300K Audi and security. This time he’d get chatting with the locals and maybe shout them a drink - a Drambui & Soda. Why Drambuie? He might make a reference to some family history. Before leaving, Charles would give his new-found friends his calling card, and invite them to a party he was throwing whilst in town. Charles toured bars in Sydney and Melbourne and hosted parties in both cities for over 500 people. The parties made the social pages and Charles popped up on various blogs etc. Charles also introduced his new found friends to the “Drambuie Clan”. And then he disappeared. Charles hasn’t been seen for months, but still the Drambuie is flowing - through invitations to pop-up parties and events - most with a Scottish theme.

Agency: The One Centre, Australia.

Inspiration.

Urban intervention made by Roadsworth.

Die Hard 4.0 "Smash-o-meter"

He is tough. See if you are as well. A “Smash-o-Meter” was installed in Shopping Malls to measure the strength of its users.

Agency: MPM Propaganda São Paulo, Brazil.

Broadband internet action "Giant folder"

This action was developed to announce that net virtua is the best option in sending and receiving large files. huge file folders, like the one on computers, were delivered to companies by gofers and messengers.

Agency: Talent São Paulo, Brazil.

Galeto's Restaurant "Dish"

A good meal is like a good movie: you go up to the end. Special edition of dishes, made specially for Galeto's Cultural campaign, that offers discounts to the ones who have dinner at Galeto's after going to the movies.

Agency: Full Jazz, Brazil.

net4domains.com.

To communicate that you can register all kinds of domain names at net4domains.com. being in a low margin and cluttered business category, advertising had to be low cost yet destinctive. They pasted net4domains branded stickers (with the word .com) on various existing public signs to make interesting domain names. The line at the bottom read "Register it at net4domains.com". After the campaign was released, visits to the site grew by 70%. Many of the inquiries resulted in actual registration.

Agency: Euro RSCG Delhi, India.

NH Hotels "Where you would like to be"

NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.

Agency: Zapping/M&C Saatchi, Spain.

Brasil Telecom "Pagemarkers"

No matter in what city you are, with carrier code 14 you’re never far from loved ones.

Agency: Leo Burnett, Brazil.

CVV "suicide prevention center"

Very nice work done by Leo Burnett. Copy: "Help yourself".

Agency: Leo Burnett São Paulo, Brazil.

Tongda.

A decal in the shape of a stainless steel kettle paste over the mirror, is used to emphasize the capability of the grease remover. Copy: "Stain-less reflection"

Agency: Mccann Healthcare, China.

Blue Sky Day.

On Thursday the 21st June, the longest day of the year, aspiring artists across the country took part in the first ever Blue Sky Day. The quality of the work created was outstanding with participants drawing inspiration from collections in the National Gallery to the blue skies above them.

Agency: Cake London, United Kingdom.

Pencil.

Previous campaigns had failed to make an impact, so they decided to really target their communications and use an idea that could not be ignored. The Conservatory excels in the creativity of their flower arrangements. They can develop entire themes and create all sorts of objects out of flowers. So Personal chose to target businesses that place a very high value on creativity. And what businesses in London could be more creative than those that excelled in one of the world's toughest creative competitions, the D&AD? Within a few days of the awards they sent the winners flowers with a congratulatory note. They went one step further than simply sending a bouquet (which would have been nice in itself). To showcase The Conservatory's skills in the best way possible, they sent them a D&AD pencil like the one they had won - only this one was made out of flowers. The accompanying letter asked the prospects whether their office reception really lived up to their high creative standards. It went on to explain how they could also tie arrangements into their creative presentations and pitches.


Agency: Personal, United Kingdom.

Sony Playstation "God of War II"

Sony Playstation introduces God of War II, an action-adventure game that focus heavily on combat and puzzle-solving. The story is based on Greek mythology. Kratos, the protagonist, is a destructive, arnoral, self-centred, and spitful chararcter, driven constantly by his rage and pride. He seeks revenge on the gods for deceiving him and the deaths of his family. They introduces the Pandora's Box, a mythical object salvaged from the sea. A spell has been cast over the box to keep all evils of mankind and the fury of Kratos from ever seeing the light of day. To discover the utmost secret, the destined one must pay close attention to the clues that are left behind the gods. The only way to open the box is to blind the Cyclops. Penetrate the eye-shaped hole to pull the top off. Strangely enough, there is nothing inside apart from a scroll that promises a godly gift for those who pray to Poseidon, the god who quards his secrets with water. Wet the scroll and the second hint, look to the gods and you will find your treasure buried under mount Olympus, reveals itself. Remove the faux bottem decorated with Mount Olympus to find the demo CD of God of War II.

Agency: 20:20 London, United Kingdom.

Adsoftheworld

CSI-NY "Carbon copy killer"

An internet film depicts the Carbon-Copy serial killer reporting his crimes over the phone to a New York policeman. The killer reveals the recipient as the murder victim when he speaks his/her name in the telephone confession. Two days later a direct mail pack arrives with forensic evidence and more news reports, detailing the recipient's own gruesome murder at the hands of the killer. The direct mail features a CSI brown folder, complete with coffee-cup stain, evidence bag, newspaper clippings, crime scene Polaroids and an email print-out addressed to the recipient from the killer.

Agency: 20:20 London, United Kingdom.