Knorr "Time for soup"

The campaign is called “Time for Soup” (Czas na zupe) and it aims at showing the Poles that a vegetable soup is a healthy dish, which can be eaten anywhere and any time. In 9 Polish cities, the tramways were branded inside and out. During the free tramway ride, the passengers were served a soup, received various information about vegetables in the diet and got free recipes for vegetable soups.

Agency: AHA, Poland.

Inspiration.

Knitta began in August 2005, when the soon-to-be-Knittas were discussing their frustration over unfinished knitting projects: half-knitted sweaters and balls of yarn gathering dust. That afternoon, they knit their first door handle. Then it dawned on them… a tag crew of knitters, bombing the inner city with vibrant, stitched works of art, wrapped around everything from beer bottles on easy nights to public monuments and utility poles on more ambitious outings. With a mix of clandestine moves and gangsta rap — Knitta was born! Today, Knitta is a group of ladies of all ages, nationalities, and… gender.

Knitta

Hertog Jan-Bock beer "Ode to autumn"

Hertog Jan-Bock beer is traditionally an autumn beer. With its full, creamy flavour, Hertog Jan-Bock beer is itself an ode to the season. That is why we asked four famous writers to compose an ode to autumn, forming the basis for a stylish campaign. And consumers are invited to sample the delights of the season, including a glass of Hertog Jan-Bock beer.

Agency: &KS, The Netherlands.

Dogtoys "Keeps your dog smiling"

The brief was to give dogtoys.nl some extra attention a week before world animal day, with a minimal budget. The tennisball is a well-known dogtoy. Exactly the reason why this item is chosen to promote dogtoys.nl; the biggest webshop with different kinds of dogtoys. We dropped 500 tennisballs in city-parcs. When the dog ran to his owner with his new found toy, it read: "Buy something different for a change. www.dogtoys.nl. Dogtoys keeps your dog smiling". And that makes the owner smile as well.

Agency: &KS, The Netherlands.

Axe "Sticky Lingerie"

Only Axe could make pretty young ladies forget their intimate clothes in men bathrooms.

Agency: Lowe Ginkgo, Uruguay.

Bayer Healthcare/União Zoofila, Dog abandonment.

This Summer Don't Leave Your Best Friend Behind.

Agency: JWT Lisbon, Portugal.

Greenfamily Youth Association of Envionment protection.

Maybe you do not aware that the polluted air in big city with flowing dust had already causes damage to your lungs. To attract people's aqttention, they print the picture of lungs on the hoover bags to simulate the damge wich polluted air bring to people's lungs. This is a warning to wake people's environmental protection sense. They will give away those hoover bags to the public on the street. People who get that bag would feel interesting first, and then will understand that: Bags are disposable, but your lungs are not! So everyone should pay attention to the quality of air and protect the environment.

Agency: Guangdong, Beijing, China.

Walhi "Fan Trees"

Most global warming campaigns tend to show horrifying impacts rather than to give a clue on how ordinary people can take part in fighting global warming. Trough this campaign they remind people of importance of trees in reducing global warming effect and instead of asking them to join a massive action in saving rain forests, they are simply encouraging them to plant tree. An action that is doable for most of the people and also help to suck up carbon dioxide. Each tree is printed on recycled paper.

Agency: Publicis, Indonesia.

CTC "USB Drop"

This execution was created to allow young Americans to experience what a trip to Canada would be like through the eyes of their peers. To create the content, they sent a young couple to three major Canadian cities: Toronto, Ottawa and Montreal. They then told them to pose as tourists and have as much fun as they could while capturing it all on their digital camera and camcorder. The images and video footage were loaded on to 1000 USB keys, along with MP3s of Canadian indie bands and an authentic travel itinerary outlining the details of their trip. The keys were then scattered throughout selected neighbourhoods in the key market of Chicago. This was done in such a way as to make it appear as though their owners had lost them. In order to maintain authenticity, no Canadian Tourism branding was included either on or in the keys. Instead, imbedded links would appear when playing MP3s and, when clicked, would take a viewer to a Canadian Tourism Commission landing page (www.unknowncanada.com), which gave other target-specific options for things going on in Canada and also allowed them to track the success of the drop.

Agency: TribalDDB, Toronto.

Nicorette "Kick the Habit"

Nicorette wanted to capitalise on the July 1 2007 ban on smoking in NSW and Victorian pubs and clubs. They created a game of finger football called "Kick the Habit" using coasters that could be turned into miniature goal posts. This gave smokers something to do with their hands and distract them from cravings.

Agency: Clemenger BBDO, Australia.

Hawlett packard "Mirror"

Most of consumers don't realize color superiority of HP printer and ink. Since color quality is considered parity, they are more price driven in deciding which printer or ink they want to buy. This campaign is aimed to show that there's actually a big difference in term of color quality, because unlike other printers and ink HP printer and ink offers a wide range of true to life colors.

Agency: Publicis, Indonesia.

Lush Lawn and Property Enhancement.

The business cards were letter pressed by hand and stuffed with grass seed. The best thing about them is when you hand one out, the seeds shake and instantly pay off the idea.

Agency: Struck, USA.

Patrimonio "A story to tell"

The Cultural and History Institute of Bogotá wanted to show the relevance of La Candelaria's Neighboorhood in Colombian history by showing that in those colonial houses and streets there is more than one story to tell; this was developed in an interactive mood away from the traditional standards used to promote national museums. They used La Candelaria's houses and streets as media; they simulated a time travel tunnel where people could take a quick view on real size history events that occurred where posted. By doing this, they generated an exceptional impact on pedestrians while preserving cultural value.

Agency: DraftFCB, Colombia.

Star Movies "For Your Eyes Only"

To promote this classic Bond movie, a special ‘peephole’ installation was placed in a busy city district – bearing the teaser, “FOR YOUR EYES ONLY”. People who were curious enough to look through the peephole saw the iconic 007 title sequence promoting the forthcoming show time.

Agency: Grey Hong Kong, China.

Stabilo "Non-Stop Escalator"

To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.

Agency: Grey, Hong Kong, China.

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Plermin "Save the foot mirror"

Over 50,000 Indians lose their feet to diabetic foot ulcers every year. As a patient with diabetes, you can change the statistics by checking your feet regularly.

Agency: Sudler & Hennessey, India.

The hairdresser.

“Need a top chop? Call 0161 941 6999. The Hairdresser.”

Agency: mda:creative, United Kingdom.

Topvar Beer "Bottle-trumpet"

As one of the main partners of the Lotto Cup 2007 in ice hockey, Topvar beer had in addition with logos all over the arena also special designed trumpets designed as beer bottles (and used for cheering for your team) distributed among the crowds.

Agency: Istropolitana D'Arcy, Slovakia.

Wrangler Jeans "Who's Next 2007"

Wrangler decided to be in the International fashion show Who's Next 2007 by creating a street visual performance with dummies. During the two days of the show (7-8th of September) a few hours before the opening of the gates, Wrangler was outside awaiting to surprise the visitors with 60 dummies. The Saturday 8th of September during the night we took the dummies to the most Parisian crowded areas.

Agency: TriBeCa Paris, France.

Condooms.com "Lawyer letter"

Promote www.condooms.com to young people, increasing site traffic and sales. A personalized letter sent by a fictitious law firm, identifying the recipient as the father of a child and inviting him to a hearing which will determine his financial obligations. Tagline on the backside of the letter: "Condooms.com, use it or get use to it". Online traffic increased by 77% within 1 week after the letters had been sent and 2600 individual online orders were placed.

Agency: Happiness Brussels, Belgium.