The brief was to give dogtoys.nl some extra attention a week before world animal day, with a minimal budget. The tennisball is a well-known dogtoy. Exactly the reason why this item is chosen to promote dogtoys.nl; the biggest webshop with different kinds of dogtoys. We dropped 500 tennisballs in city-parcs. When the dog ran to his owner with his new found toy, it read: "Buy something different for a change. www.dogtoys.nl. Dogtoys keeps your dog smiling". And that makes the owner smile as well.
Agency: &KS, The Netherlands.