Monday, October 01, 2007

Dogtoys "Keeps your dog smiling"

The brief was to give some extra attention a week before world animal day, with a minimal budget. The tennisball is a well-known dogtoy. Exactly the reason why this item is chosen to promote; the biggest webshop with different kinds of dogtoys. We dropped 500 tennisballs in city-parcs. When the dog ran to his owner with his new found toy, it read: "Buy something different for a change. Dogtoys keeps your dog smiling". And that makes the owner smile as well.

Agency: &KS, The Netherlands.