The smart fortwo is the car with the smallest turning circle in his class. Communicate the feature in an emotional and suprising way. A smart fortwo was printed on screw caps of Pepsi bottles. Effect: When opening the bottle the smart fortwo turns around demostrating the message "smallest turning circle". As a part of the 2006 sale campaign all smart fortwo were sold out - long before the launch of the new model in 2007.
Agency: BBDO Düsseldorf, Germany.