Finnish newspaper Helsingin Sanomat wanted to inspire creatives to make better print advertising and revive interest in this “old-fashioned” medium. So it arranged a seminar for Finnish creatives featuring a talk by award-winning adman Lorenzo de Rita. The direct mail invitation challenged creatives to ask themselves whether agencies moaned too much rather than looking for solutions. The mailing looked like a classic blues LP cover. Inside it there was a concert poster and a CD featuring the song “The Adman’s Blues”.
Agency: Hasan & Partners, Finland.