At the 2007 Ford Ironman World Championships in Kailua-Kona, Coffees of Hawaii introduced a new 100% Kona label called "Kona Nightingale" in the expo. They also displayed beans and served up samples, and offered "coffee cards" with a discount for website purchases. Additionally they were serving up iced espresso from a floating Espresso bar / trimaran out on the swim course during the week leading up to the race. Athletes, industry folks and media from around the world got to take a brief pit stop while doing their morning swims and stop by for a quick cup a joe and have a nice chat with other triathletes, industry folks or media. There they all also learned that Coffees of Hawaii can deliver their amazing selections of coffee to consumers in the quantity and frequency they desire. No matter where in the world they live, they can a piece of Hawaii all year by going to www.coffeesofhawaii.com and picking from the great variety there. Plus learning that Coffees of Hawaii is part of One Percent for the Planet makes these outdoorsy folks feel good about the brand.
Agency: Guerrilla Communication, U.S.A.