Channel 4 "Big 4"

17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, they worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, they created the impression the structure gently breathes as you move through and around it.

Agency: Freestate London, United Kingdom.