Uli Sela Setphotographer "Always Behind the Scenes"

To introduce the setphotographer Uli Sela to film producers and establish his credentials among this target group. They used semi-transparent materials printed on the back to symbolize how setphotographer Uli Sela knows exactly what goes on behind the scenes. The mailings enjoyed a response rate of 14%, significantly increasing the number of commissions Uli Sela received.

Agency: BBDO Stuttgart, Germany.