Formula Toothcare "Toothpicks"

Demonstrate a visually arresting idea in a non-traditional, yet relevant environment, to communicate how Formula toothbrushes can effectively remove annoying food praticles between your teeth. Place real toothpicks as bristles in a large scale Formula toothbrushes and put them on restaurants tables in food courts instead of regular toothpicks holders.

Agency: Ogilvy & Mather, Indonesia.