Alteco "Sticky"

Alteco 110 ia relatively unknown brand of quick-drying adhesie in the market, with low consumer confidence in its bonding properties. Thus in order to increase awareness of this brand, a life-sized sticker of the product was produced, wich was then placed on various doors at different strategic occasions that had high human traffic. The accompanying sticker was a modification of the usual “PULL” signage, wich instead now said “PULL HARDER”.

Agency: Ad Planet Group, Signapore.