World First Aid Day.

To raise awareness around World First Aid Day,was placed a life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to visit www.redcross.ca for a first aid training course.

Agency: Downtown Partners Toronto, Canada.