Glitter "In the Glitter"

Glitter is a retail chain selling fashion jewellery and accessories for young girls. In a short time the chain has grown into 150 stores in four countries. The company now needs to implement its strategy among a young, relatively uninterested workforce - primarily women aged 20-25. Disguised as a fun scrapbook, The Glitter Book focuses on serious subjects such as business concept, range strategy, customer analysis, service level, theft management, competitor description and other important issues.

Agency: GOSS Gothenburg, Sweden.