Friday, September 15, 2006

Kevins tattoos.

They designed a stamp of the logo in a way that mimics a desirable Celtic tattoo with a phone number for the nearest branch. They then passed it over to the area’s trendiest nightclub where a stamp is compulsory for entry. Before the end of the evening the target market were not only aware of where to go, but they were branded - literally.

Agency: Jupitor Drawing Room, New Zealand.