Trees “Stick and save”

Finance/HR Directors were sent a direct mailer containing stickers that have the message “please use both sides and recycle after” When placed on a photocopier, the message is inprinted on every paper that passed through the machine. Included in the mailer was a letter that explains how recycling can cut company costs and an invitation for a recycling workshop.

Agency: Leo Burnett, Kuala Lumpur.