Kreative Forum is the creative communities club in Norway. After years with decline in members showing up at meetings, They decided to try a new concept; A Breakfast Club. The agency came up with the concept for breakfast. The agency came up with the concept for breakfast. Using well known advertising profiles as images to create congruence and interest for educating yourself in congruence with the breakfast theme. First meeting had former Creative Dir. of Springer Jacoby, Aris Theopolaksi - he is bald - so we printed his face on eggs. Second - a famous photographer as bacon, third a bunch of directors remade in the Mayday - Silver Cannes Winner.
Agency: BBDO, Norway.