To raise awareness of domestik violence in Calgary, over 100 purses were left on sidewalks , bus benches and in parking lots in the city’s downtown area and larger shopping malls. Inside each purse are cards that read: “Sometimes women lose more than just a purse.” On the back of the cards it reads “Trust. Self respect. Life. These are just some of the things that women lose each year as a result of domestik violence.” The cards also contain statistics about domestik violence, as well as instructions as to how the finder can help-either by calling the provided number to make a foundation, or by placing the purse where someone else will across it.
Agency: MacLaren McCann Calgary, Canada.