Monday, January 15, 2007


Winter 2005/2006 was the longest Munich ever had. After four months people were sick of snow and ice. They knew this attitude and used snowfalls in February to create in onconventional way the feeling for sunny holidays. Their promotion team was instructed to write last-minute offers on the snowy Windows of cars. Furthermore, promotion cards advertising the web site were put under the wipers.

Agency: Serviceplan Munich, Germany.