With the assistance of a make-up artist, ‘normal-looking’ Toot-n-Scoot brand ambassadors were transformed into incredibly ‘ugly-looking’ people. These people then hit Manhattan nightclub in Johannesburg armed with nothing more than the T-shirts they were wearing and Toot-n-Scoot business cards. The T-shirts carried messages like "When I start looking like an über babe to you, it’s time to call Toot-n-Scoot" and "When I start looking yummy to you, it’s time to call Toot-n-Scoot".
Agency: TEQUILA\Johannesburg, South Africa.