Colgate Smiles.

Making dentist and their patients (kids and mums) more familiar with Colgate Smiles kids toothbrushes. With regular brushing using Colgate Smiles kids toothbrushes, there’s no longer any need for kids to be afraid of the dentist. This was a wide-ranging promotion in wich special surgial masks were snt to dentist to get the message across in a striking way. The masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too. In no time at all, the message was clear: “No need to be afraid of the dentist-with Colgate Smiles kids toothbrushes.”

Agency: Agency: Jung von Matt, Germany.

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