Musicload "No Music"

To promote Musicload, Germany's most popular online music store. Ideas had to be out-of-the-ordinary and communicate that there is no better way to get music. They employed a range of buskers in Germany's biggest cities to do what they do best – play instruments and sing – but this time without making any noise. They wore signs on their backs telling passers-by that if they wanted music they should visit Musicload.de, while coupons for a free download from the site were also given away.

Agency: Kolle Rebbe Werbeagentur, Germany.