Thursday, March 01, 2007

C&F Cosmetics and Fragrances.

Private taxicabs are the most common form of transportation provided by hotels for their guests and therefore they provide a perfect location to convey messages to tourists. In this case, a semi-transparant film was placed over the passengers windows, making it look like the passengers were being photographed by paparazzi. With no headline, the visual is simply signed "C&F Cosmetics and Fragrances" to imply that their products you become a celebrity.

Agency: Impact/BBDO Beirut, Lebanon.