Friday, March 02, 2007

Coin Operated Scientist.

This was a live ambient stunt, to help raise money for MS Research. They built a mini research laboratory with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out. "Without your donation, research will stop"

Agency: Cummins & Partners, Melbourne, Australia.