Extraderm "Peel off poster"

To communicate Extraderm Age Defy Exfoliant’s production action of reducing wrinkles trough skin peeling, in the contex of an in-store promotion. For every purchase of Extraderm Age Defy Exfoliant’s, consumers are instructed to peel off a portion contains an instant prize printed at the back. When all peel-offs are removed a younger-looking face is revealed.

Agency: DM9 JaymeSyfu.