Wednesday, March 21, 2007

Eristoff “Tells it like it is”

A set of stickers with the elements of Eristoff’s graphic campaign was inserted in a magazine that covers social activities; motivating the readers to apply the stickers to picture. The impact of this aplication, leaded to quick running out of the issues of the magazine in their distributiebon points, creating a shortage that leaded for the first time their readers to the magazine office looking for that specific issue and creating a “black market” that ended selling each issue for 3,50 US Dollar. Today, Eristoff has duplicated their sales expectations.

Agency: Grupo Novel, Dominican Republic.