Tuesday, March 27, 2007


This Direct Mailer was sent to computer dealers and resellers to drive home the point that the tiny Umax Pen Drive can store an immense amount of data. To exemplify this idea, heavy books like Yellow pages were chosen for this activity. The books were hollowed cut and the Pen drive was fixed into the hollow with the product message “Stores Big data”!

Agency: GOD (Gang of Designers), India.