Tuesday, April 24, 2007

Aba Association "Help"

Mailing sent before contacting them personally, to the managers of media centers and institutions sensitive to the probleem of anorexia, bulimia and obesity. In order to obtain communication support. The idea is based on the same mechanism used in the print and tv campaign in wich food products become the language through wich the suffers of these illnesses express their need for help.

Agency: DDB Milan, Italy.