Cañamo, being a magazine and not marihuana, is not be present during the consumption of cannabis, which leads to a significant loss of the key moments where the brand’s presence should generate a strong emotional relation and experience with the connoisseurs of the cannabis culture; thus incrementing the magazine’s subscriptions. Take over the very famous insight in this circle that are the matchboxes that transform into pipes by making a hole in them. For this purpose, they already designed a matchbox that counts with a hole already made, and an attractive and modern design for the object audience. They will distribute these matchboxes away in places where the object audience gathers: surf, rock, skate and cigarettes shops, Hip-Hop concerts and Reggae concerts.
Agency: Base1, Santiago, Chile.