Lentswe Poetry Project.

They wanted to get people talking about the Lentswe Poetry Project, and to entice people to enter in a way they’d never seen. They used an important insight - people who write poetry are people who are feeling something – So they encouraged them to express that on our posters, or send us a poem! The posters boosted the online entries to the poetry competition during the time they were up. The Lentswe Project has had sell out audiences at poetry evenings, and entries from all over the country.

Agency: FCB Impact, Johannesburg, South Africa.